We are not allowed to show our best projects
To say that we manufacture special furniture would be an understatement.
Among other things, we have realised:
- a concealed security room behind a leather-covered cabinet system with an embossed family seal
- Furniture upholstered with rare sea wolf leather
- a six-metre-long living area on a motorised, rotating platform
- Thin mother-of-pearl panels, layered like scales, as a design detail on a chest of drawers.
And much more.
The problem: Many of our customers do not want to publicly showcase their private spaces. And we respect that, of course.
Discretion is part and parcel of the super-prime segment.
At the same time, we are proud of what we have been able to achieve together with exceptionally talented architects. And, naturally, we would like to showcase these projects.
The experiment with AI
In order to be able to illustrate what we can achieve technically, we started an experiment:
We wanted to use AI tools to visualise comparable designs for social media.
The idea was simple:
If we are not allowed to show real projects, we will let artificial intelligence generate similar scenarios. Efficient. Contemporary. Uncomplicated. At least in theory.
The real problem with AI
Artificial intelligence works with a gigantic amount of data from the internet.
It combines, varies and optimises – but always on the basis of what already exists.
It produces results that are based on the average. And that was precisely our problem. We don’t work with averages. We start where the average ends.
Where AI reaches its limits
Architects rarely come to us with standard requirements. They come with designs that other suppliers say, ‘That’s technically difficult.’ Or, ‘We’ve never done that before.’
This is exactly where our work begins. Our projects are not based on existing patterns. They arise from individual ideas – often radical, sometimes risky, almost always complex. AI could generate surfaces and simulate aesthetics. But it couldn’t capture the intellectual depth of a design. And above all, it couldn’t depict what really makes these projects special:
the constructive solution behind the design.
Creativity is not a data set
What we understood from this experiment:
Individuality does not arise from data. Individuality arises when you develop a solution for which there is no template yet. The architects we work with don’t think in terms of templates, they think in terms of visions.
And our job is to make these visions technically possible – without watering them down.
A failure we are happy about
Did our AI experiment fail? Yes. Was it still important? Absolutely.
AI is an exciting tool – and we continue to use it. To illustrate ideas, visualise material or technical solutions, or show possible applications of new surfaces in exemplary scenarios.
But when it comes to true individuality, projects of exceptional complexity, designs that deliberately go beyond the familiar – then an algorithm is not enough.
That’s when the creative minds of architects are needed.
And our hands to implement them.
It is precisely this combination that ultimately creates what our customers value so much:
an interior that is so personal that it should not be shared publicly.
Finding solutions
Do you have a project in mind that is exceptionally complex from a technical standpoint?
We are happy to examine the feasibility and discuss what makes it unique.