{"id":5572,"date":"2026-03-05T10:16:25","date_gmt":"2026-03-05T09:16:25","guid":{"rendered":"https:\/\/schwanekamp-interior.com\/we-tested-ai-design-and-failed\/"},"modified":"2026-03-05T11:51:16","modified_gmt":"2026-03-05T10:51:16","slug":"we-tested-ai-design-and-failed","status":"publish","type":"post","link":"https:\/\/schwanekamp-interior.com\/en\/we-tested-ai-design-and-failed\/","title":{"rendered":"We tested AI design \u2013 and failed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5572\" class=\"elementor elementor-5572 elementor-5545\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62a4b41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62a4b41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7809ed9\" data-id=\"7809ed9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c16f631 elementor-widget elementor-widget-heading\" data-id=\"c16f631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We are not allowed to show our best projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b19f229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b19f229\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ffe59e\" data-id=\"8ffe59e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d173d31 elementor-widget elementor-widget-text-editor\" data-id=\"d173d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To say that we manufacture special furniture would be an understatement.<\/p><p>Among other things, we have realised:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7f4531 elementor-widget elementor-widget-text-editor\" data-id=\"a7f4531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>a concealed security room behind a leather-covered cabinet system with an embossed family seal<\/li><li>Furniture upholstered with rare sea wolf leather<\/li><li>a six-metre-long living area on a motorised, rotating platform<\/li><li>Thin mother-of-pearl panels, layered like scales, as a design detail on a chest of drawers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e155d elementor-widget elementor-widget-text-editor\" data-id=\"c7e155d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And much more.<\/p><p>The problem: Many of our customers do not want to publicly showcase their private spaces. And we respect that, of course.<br>Discretion is part and parcel of the super-prime segment.<br>At the same time, we are proud of what we have been able to achieve together with exceptionally talented architects. And, naturally, we would like to showcase these projects.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f1ee6f\" data-id=\"6f1ee6f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:5570,&quot;url&quot;:&quot;https:\\\/\\\/schwanekamp-interior.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Top-Secret-Design_Schwanekamp-Interior-2.png&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4ad752 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4ad752\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5fae60\" data-id=\"c5fae60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45e138d elementor-widget elementor-widget-heading\" data-id=\"45e138d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The experiment with AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a68558 elementor-widget elementor-widget-text-editor\" data-id=\"4a68558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to be able to illustrate what we can achieve technically, we started an experiment:<br>We wanted to use AI tools to visualise comparable designs for <a href=\"https:\/\/www.instagram.com\/schwanekamp_interior\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>.<\/p><p>The idea was simple:<br>If we are not allowed to show real projects, we will let artificial intelligence generate similar scenarios. Efficient. Contemporary. Uncomplicated. At least in theory.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4a3ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4a3ec8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c093a6\" data-id=\"3c093a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-094b9f9 elementor-widget elementor-widget-heading\" data-id=\"094b9f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The real problem with AI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f51d37 elementor-widget elementor-widget-text-editor\" data-id=\"8f51d37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Artificial intelligence works with a gigantic amount of data from the internet.<br>It combines, varies and optimises \u2013 but always on the basis of what already exists.<\/p><p>It produces results that are based on the average. And that was precisely our problem. We don&#8217;t work with averages. We start where the average ends.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27403aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27403aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21345e1\" data-id=\"21345e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d98d6 elementor-widget elementor-widget-heading\" data-id=\"49d98d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Where AI reaches its limits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c47a44 elementor-widget elementor-widget-text-editor\" data-id=\"8c47a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Architects rarely come to us with standard requirements. They come with designs that other suppliers say, \u2018That&#8217;s technically difficult.\u2019 Or, \u2018We&#8217;ve never done that before.\u2019  <\/p><p>This is exactly where our work begins. Our projects are not based on existing patterns. They arise from individual ideas \u2013 often radical, sometimes risky, almost always complex. AI could generate surfaces and simulate aesthetics. But it couldn&#8217;t capture the intellectual depth of a design. And above all, it couldn&#8217;t depict what really makes these projects special:     <\/p><p>the constructive solution behind the design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c784fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c784fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abb2852\" data-id=\"abb2852\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39a4a7 elementor-widget elementor-widget-heading\" data-id=\"b39a4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creativity is not a data set<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d7ff0 elementor-widget elementor-widget-text-editor\" data-id=\"88d7ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What we understood from this experiment:<\/p><p>Individuality does not arise from data. Individuality arises when you develop a solution for which there is no template yet. The architects we work with don&#8217;t think in terms of templates, they think in terms of visions.  <\/p><p>And our job is to make these visions technically possible \u2013 without watering them down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab223a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab223a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c11b34\" data-id=\"3c11b34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d00b548 elementor-widget elementor-widget-heading\" data-id=\"d00b548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A failure we are happy about<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6929619 elementor-widget elementor-widget-text-editor\" data-id=\"6929619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did our AI experiment fail? Yes. Was it still important? Absolutely.   <\/p><p>AI is an exciting tool \u2013 and we continue to use it. To illustrate ideas, visualise material or technical solutions, or show possible applications of new surfaces in exemplary scenarios. <\/p><p>But when it comes to true individuality, projects of exceptional complexity, designs that deliberately go beyond the familiar \u2013 then an algorithm is not enough.<\/p><p>That&#8217;s when the creative minds of architects are needed.<br>And our hands to implement them.<\/p><p>It is precisely this combination that ultimately creates what our customers value so much:<br>an interior that is so personal that it should not be shared publicly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e7aaee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e7aaee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ce7f56\" data-id=\"1ce7f56\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1d1158 elementor-widget elementor-widget-heading\" data-id=\"c1d1158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finding solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620fa39 elementor-widget elementor-widget-text-editor\" data-id=\"620fa39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you have a project in mind that is exceptionally complex from a technical standpoint?<\/p><p>We are happy to examine the feasibility and discuss what makes it unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c2488a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5c2488a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/schwanekamp-interior.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are not allowed to show our best projects To say that we manufacture special furniture would be an understatement. Among other things, we have realised: a concealed security room behind a leather-covered cabinet system with an embossed family seal Furniture upholstered with rare sea wolf leather a six-metre-long living area on a motorised, rotating [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We tested AI design \u2013 and failed -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/schwanekamp-interior.com\/en\/we-tested-ai-design-and-failed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We tested AI design \u2013 and failed -\" \/>\n<meta property=\"og:description\" content=\"We are not allowed to show our best projects To say that we manufacture special furniture would be an understatement. 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